Problems and Strategies in Services Marketing

19852,416 citationsJournal Article

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Abstract

This article compares problems and strategies cited in the services marketing literature with those reported by actual service suppliers in a study conducted by the authors. Discussion centers on several broad themes that emerge from this comparison and on guidelines for future work in services marketing.

Topics & Keywords

Customer Service Quality and Loyalty Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification

Publication Details

Published in: Journal of Marketing

Volume 49, Issue 2, pp. 33-46

DOI: 10.1177/002224298504900203

Field-Weighted Citation Impact: 26.94

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Problems and Strategies in Services Marketing

Authors

Abstract

Topics & Keywords

Publication Details