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Switching Behavior in Automobile Markets: A Consideration-Sets Model

1994126 citationsJournal Article

Authors

Rajan Sambandam · University at Buffalo, State University of New York

Kenneth R. Lord · The Ohio State University

Topics & Keywords

Consumer Market Behavior and Pricing Digital Platforms and Economics Merger and Competition Analysis

Publication Details

Published in: Journal of the Academy of Marketing Science

Volume 23, Issue 1, pp. 57-65

DOI: 10.1177/0092070395231007

Field-Weighted Citation Impact: 2.87

Switching Behavior in Automobile Markets: A Consideration-Sets Model | Researchclopedia