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Kenneth R. Lord | Researchclopedia

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Kenneth R. Lord

Eastern Michigan University ORCID

78

Works

3,638

Citations

27

h-index

42

i10-index

Research Topics

Thin-Film Transistor Technologies Silicon and Solar Cell Technologies Consumer Behavior in Brand Consumption and Identification

Affiliations

University of Scranton2007–2012

Eastern Michigan University2019–2023

Mercer University2001–2006

California State University, Northridge2014–2014

Wayne State University1994–2003

Top Works

Comparative and Noncomparative Advertising: Attitudinal Effects under Cognitive and Affective Involvement Conditions

Sanjay Putrevu,Kenneth R. Lord

1994620 citations

Silicon Nanostructures and Photoluminescence

Digital Marketing and Social Media

Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall

Pola B. Gupta,Kenneth R. Lord

1998573 citations

Picture-Based Persuasion Processes and the Moderating Role of Involvement

Paul W. Miniard,Sunil Bhatla,et al.

1991409 citations

The Combined Influence Hypothesis: Central and Peripheral Antecedents of Attitude toward the Ad

Kenneth R. Lord,Myung‐Soo Lee,et al.

1995167 citations

Switching Behavior in Automobile Markets: A Consideration-Sets Model

Rajan Sambandam,Kenneth R. Lord

1994126 citations

Corporate social and environmental responsibility in services: Will consumers pay for it?

H. G. Parsa,Kenneth R. Lord,et al.

2014125 citations

Motivating recycling behavior: A quasiexperimental investigation of message and source strategies

Kenneth R. Lord

1994122 citations

Consumer Responses to Complex Advertisements: The Moderating Role of Need for Cognition, Knowledge, and Gender

Sanjay Putrevu,Joni Tan,et al.

2004109 citations

Switching behavior in automobile markets: A consideration-sets model

Rajan Sambandam,Kenneth R. Lord

1995108 citations