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Identity-based consumer behavior

2012575 citationsJournal Article

Authors

Americus Reed · University of Pennsylvania

Mark Forehand · University of Washington

Stefano Puntoni · Erasmus University Rotterdam

Luk Warlop · KU Leuven

Topics & Keywords

Consumer Behavior in Brand Consumption and Identification Social and Intergroup Psychology Cultural Differences and Values

UN Sustainable Development Goals

Reduced inequalities

Publication Details

Published in: International Journal of Research in Marketing

Volume 29, Issue 4, pp. 310-321

DOI: 10.1016/j.ijresmar.2012.08.002

Field-Weighted Citation Impact: 36.64

Identity-based consumer behavior | Researchclopedia