Researchclopedia

Research Researchers Institutions Topics Submit About

Command Palette

Search for a command to run...

Researchclopedia

Research Researchers Institutions About

© 2026 Researchclopedia. Powered by OpenAlex under CC0 license.

Americus Reed | Researchclopedia

Back to researchers

Americus Reed

University of Pennsylvania

91

Works

10,164

Citations

29

h-index

39

i10-index

Research Topics

Consumer Behavior in Brand Consumption and Identification Social and Intergroup Psychology Cultural Differences and Values

Affiliations

Huntsman (United States)2006–2013

University of Michigan–Ann Arbor2002–2002

Whitney Museum of American Art2015–2015

University of the Arts2025–2025

University of Florida1998–2000

Top Works

The self-importance of moral identity.

Karl Aquino,Americus Reed

20022,713 citations

Ethics in Business and Education

Psychology of Moral and Emotional Judgment

The self-importance of moral identity.

Karl Aquino,Americus Reed

20021,738 citations

Testing a social-cognitive model of moral behavior: The interactive influence of situations and moral identity centrality.

Karl Aquino,Dan Freeman,et al.

2009959 citations

Moral identity and the expanding circle of moral regard toward out-groups.

Americus Reed,Karl Aquino

2003665 citations

Identity-based consumer behavior

Americus Reed,Mark Forehand,et al.

2012575 citations

Moral Identity and Judgments of Charitable Behaviors

Americus Reed,Karl Aquino,et al.

2006538 citations

A grotesque and dark beauty: How moral identity and mechanisms of moral disengagement influence cognitive and emotional reactions to war

Karl Aquino,Americus Reed,et al.

2006417 citations

Activating the Self-Importance of Consumer Selves: Exploring Identity Salience Effects on Judgments

2004361 citations

Social identity as a useful perspective for self‐concept–based consumer research

2002354 citations