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Brand Equity, Consumer Learning and Choice

1999124 citationsJournal Article

Authors

Tülin Erdem · University of California, Berkeley

Joffre Swait́ · University of Florida

Susan M. Broniarczyk · The University of Texas at Austin

Dipankar Chakravarti · University of Colorado Boulder

Jean-Noël Kapferer · HEF Groupe (France)

Michael P. Keane · New York University

Topics & Keywords

Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies

Publication Details

Published in: Marketing Letters

Volume 10, Issue 3, pp. 301-318

DOI: 10.1023/a:1008135224357

Field-Weighted Citation Impact: 2.89

Brand Equity, Consumer Learning and Choice | Researchclopedia

· Australian Federation of Graduate Women New South Wales

Jan-Benedict E.M. Steenkamp · KU Leuven

Florian Zettelmeyer · University of California, Berkeley