Researchclopedia
Research
Researchers
Institutions
Topics
Submit
About
Search...
⌘
K
Command Palette
Search for a command to run...
Back to research
Activating the Self-Importance of Consumer Selves: Exploring Identity Salience Effects on Judgments
2004
361 citations
Journal Article
Field-Weighted Citation Impact:
20.82
Activating the Self-Importance of Consumer Selves: Exploring Identity Salience Effects on Judgments | Researchclopedia