Researchclopedia
Research
Researchers
Institutions
Topics
Submit
About
Search...
⌘
K
Command Palette
Search for a command to run...
Back to research
Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty
2003
712 citations
Journal Article
Field-Weighted Citation Impact:
14.13
Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty | Researchclopedia