Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement

19834,545 citationsJournal Article

Authors

Richard E. Petty · University of Missouri

Abstract

Journal Article Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement Get access Richard E. Petty, Richard E. Petty Search for other works by this author on: Oxford Academic PubMed Google Scholar John T. Cacioppo, John T. Cacioppo Search for other works by this author on: Oxford Academic PubMed Google Scholar David Schumann David Schumann Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 10, Issue 2, September 1983, Pages 135–146, https://doi.org/10.1086/208954 Published: 01 September 1983 Article history Received: 01 March 1982 Revision received: 01 April 1983 Published: 01 September 1983

Topics & Keywords

Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification Media Influence and Health

UN Sustainable Development Goals

Decent work and economic growth

Publication Details

Published in: Journal of Consumer Research

Volume 10, Issue 2, pp. 135-135

DOI: 10.1086/208954

Field-Weighted Citation Impact: 84.56