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Richard E. Petty | Researchclopedia

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Richard E. Petty

The Ohio State University ORCID

687

Works

103,632

Citations

132

h-index

389

i10-index

Research Topics

Social and Intergroup Psychology Cultural Differences and Values Behavioral Health and Interventions

Affiliations

OSRAM (United States)2023–2023

Cornell University2016–2016

Fondation pour la Recherche Stratégique2007–2007

Yale University2014–2014

Ohio University1987–2022

Top Works

The Elaboration Likelihood Model of Persuasion

Richard E. Petty,John T. Cacioppo

19867,383 citations

Media Influence and Health

Consumer Behavior in Brand Consumption and Identification

The need for cognition.

John T. Cacioppo,Richard E. Petty

19825,035 citations

Using social and behavioural science to support COVID-19 pandemic response

Jay Joseph Van Bavel,Katherine Baicker,et al.

20204,998 citations

Communication and Persuasion

Richard E. Petty,John T. Cacioppo

19864,888 citations

Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement

Richard E. Petty,John T. Cacioppo,et al.

19834,545 citations

Attitudes and Persuasion: Classic and Contemporary Approaches

Richard E. Petty,John T. Cacioppo

19813,406 citations

The Elaboration Likelihood Model of Persuasion

Richard E. Petty,John T. Cacioppo

19863,171 citations

The Efficient Assessment of Need for Cognition

John T. Cacioppo,Richard E. Petty,et al.

19842,934 citations

Dispositional differences in cognitive motivation: The life and times of individuals varying in need for cognition.

John T. Cacioppo,Richard E. Petty,et al.

19962,426 citations