Researchclopedia

Research Researchers Institutions Topics Submit About

Command Palette

Search for a command to run...

Researchclopedia

Research Researchers Institutions About

© 2026 Researchclopedia. Powered by OpenAlex under CC0 license.

The Elaboration Likelihood Model of Persuasion | Researchclopedia

Back to research

The Elaboration Likelihood Model of Persuasion

19863,171 citationsBook Chapter

Authors

Richard E. Petty · University of Missouri

John T. Cacioppo · University of Iowa

Topics & Keywords

Opinion Dynamics and Social Influence Social and Intergroup Psychology Consumer Behavior in Brand Consumption and Identification

Publication Details

DOI: 10.1007/978-1-4612-4964-1_1

Field-Weighted Citation Impact: 22.94