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Attitude change: Multiple roles for persuasion variables.

1998990 citationsJournal Article

Authors

Richard E. Petty · State Library of Ohio

Duane T. Wegener · Yale University

Topics & Keywords

Behavioral Health and Interventions Media Influence and Health Social and Intergroup Psychology

Publication Details

Field-Weighted Citation Impact: 21.13

Attitude change: Multiple roles for persuasion variables. | Researchclopedia