Investigation of the Impact of Quality, Openness and Reputation of Massive Open Online Courses MOOCs on an Individual’s Satisfaction and Performance

Purpose of the Study: The research objective is to explore the important characteristics of MOOCs that impact an individual user’s satisfaction and his/her performance. There is a paucity of understanding if the MOOCs affect the individual performance and what are the various characteristics of MOOCs that determine the same. Therefore, it is important to understand the success of MOOC platform from the user’s performance perspective. Data/Methodology: Structural equation modelling was used to analyze the data. The instrument or the questionnaire for the study was developed by adapting scales from previous researchers to the Indian context. After the development of the questionnaire, the same was administered to the respondents using systematic sample design. Findings: The study found that Information Quality, System Quality and Openness impacts the satisfaction of the user on MOOC platform and further enhances his/her performance. The results of the study provide important insights to the MOOC platforms in identifying the Indian user’s perspective. The MOOC platforms need to focus on System, Information Quality and Openness to make their course attractive from Indian user’s perspective. Originality: There is a paucity of understanding if the MOOCs affect the individual performance and what are the various characteristics of MOOCs that determine the same. It is one of few studies to investigate the quality aspects of the MOOCs from an Indian user’s perspective.