Advanced Issues in Partial Least Squares Structural Equation Modeling

Written as an extension of <i>A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) Second Edition</i>, this easy-to-understand, practical guide covers advanced content on PLS-SEM to help students and researchers apply techniques to research problems and accurately interpret results. The book provides a brief overview of basic concepts before moving to the more advanced material. Offering extensive examples on SmartPLS 3 software (www.smartpls.com) and accompanied by free downloadable data sets, the book emphasizes that any advanced PLS-SEM approach should be carefully applied to ensure that it fits the appropriate research context and the data characteristics that underpin the research.