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Joe F. Hair | Researchclopedia

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Joe F. Hair

Mitchell College

227

Works

60,368

Citations

32

h-index

47

i10-index

Research Topics

Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Management and Marketing Education

Affiliations

Louisiana State University2014–2014

Kennesaw State University2007–2016

Mitchell College2016–2026

Nova Southeastern University2002–2002

University of South Alabama2016–2026

Top Works

PLS-SEM: Indeed a Silver Bullet

Joe F. Hair,Christian M. Ringle,et al.

201120,380 citations

Technology Adoption and User Behaviour

Digital Marketing and Social Media

Partial least squares structural equation modeling (PLS-SEM)

Joe F. Hair,Marko Sarstedt,et al.

201410,664 citations

An assessment of the use of partial least squares structural equation modeling in marketing research

Joe F. Hair,Marko Sarstedt,et al.

20117,737 citations

Assessing measurement model quality in PLS-SEM using confirmatory composite analysis

Joe F. Hair,Matt C. Howard,et al.

20194,693 citations

PLS-SEM or CB-SEM: updated guidelines on which method to use

Joe F. Hair,Lucy M. Matthews,et al.

20173,723 citations

An updated and expanded assessment of PLS-SEM in information systems research

Joe F. Hair,Carole L. Hollingsworth,et al.

20173,676 citations

Advanced Issues in Partial Least Squares Structural Equation Modeling

Joe F. Hair,Marko Sarstedt,et al.

20172,550 citations

PLS-SEM or CB-SEM: updated guidelines on which method to use

Joe F. Hair,Lucy M. Matthews,et al.

20171,457 citations

Identifying and treating unobserved heterogeneity with FIMIX-PLS: part I – method

Joe F. Hair,Marko Sarstedt,et al.

20151,438 citations