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Switching behavior in automobile markets: A consideration-sets model

1995108 citationsJournal Article

Authors

Rajan Sambandam · University at Buffalo, State University of New York

Kenneth R. Lord · University at Buffalo, State University of New York

Topics & Keywords

Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification Economic and Environmental Valuation

Publication Details

Published in: Journal of the Academy of Marketing Science

Volume 23, Issue 1, pp. 57-65

DOI: 10.1007/bf02894612

Field-Weighted Citation Impact: 3.35

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