Effects of Relationship Marketing on Satisfaction, Retention, and Prices in the Life Insurance Industry

1987459 citationsJournal Article

Authors

Abstract

Lawrence A. Crosby, Nancy Stephens, Effects of Relationship Marketing on Satisfaction, Retention, and Prices in the Life Insurance Industry, Journal of Marketing Research, Vol. 24, No. 4 (Nov., 1987), pp. 404-411

Topics & Keywords

Consumer Perception and Purchasing Behavior Diverse Topics in Contemporary Research Diverse Approaches in Healthcare and Education Studies

UN Sustainable Development Goals

Decent work and economic growth

Publication Details

Published in: Journal of Marketing Research

Volume 24, Issue 4, pp. 404-404

DOI: 10.2307/3151388

Field-Weighted Citation Impact: 2.77