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Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study

1983729 citationsJournal Article

Authors

Marsha L. Richins

Topics & Keywords

Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification

UN Sustainable Development Goals

Reduced inequalities

Publication Details

Published in: Journal of Marketing

Volume 47, Issue 1, pp. 68-68

DOI: 10.2307/3203428

Field-Weighted Citation Impact: 6.81

Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study | Researchclopedia