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Marsha L. Richins | Researchclopedia

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Marsha L. Richins

65

Works

18,258

Citations

37

h-index

47

i10-index

Research Topics

Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Consumer Retail Behavior Studies

Affiliations

Louisiana State University1983–1987

Portland State University1981–1981

Cornell University2017–2017

University of Massachusetts Amherst1987–1992

Missouri College1994–2015

Top Works

A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation

Marsha L. Richins,Scott Dawson

19923,274 citations

Fashion and Cultural Textiles

Digital Marketing and Social Media

Measuring Emotions in the Consumption Experience

Marsha L. Richins

19971,931 citations

Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study

Marsha L. Richins

19831,633 citations

The Material Values Scale: Measurement Properties and Development of a Short Form

Marsha L. Richins

20041,381 citations

Valuing Things: The Public and Private Meanings of Possessions

Marsha L. Richins

19941,027 citations

Social Comparison and the Idealized Images of Advertising

Marsha L. Richins

1991962 citations

Special Possessions and the Expression of Material Values

Marsha L. Richins

1994908 citations

A Theoretical Model for the Study of Product Importance Perceptions

Peter Bloch,Marsha L. Richins

1983842 citations

Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study

Marsha L. Richins

1983729 citations