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When choice is demotivating: Can one desire too much of a good thing?

20002,729 citationsJournal Article

Authors

Sheena S. Iyengar

Topics & Keywords

Dental Education, Practice, Research Conferences and Exhibitions Management Evolution and Science Education

UN Sustainable Development Goals

Reduced inequalities

Publication Details

Published in: Journal of Personality and Social Psychology

Volume 79, Issue 6, pp. 995-1006

DOI: 10.1037/0022-3514.79.6.995

Field-Weighted Citation Impact: 11.94

When choice is demotivating: Can one desire too much of a good thing? | Researchclopedia