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Nike’s reactland: immersive storytelling

20260 citationsJournal Article

Authors

Dionne Boyd · International Academy of Marketing and Management

Topics & Keywords

Public Relations and Crisis Communication Management and Organizational Studies Management and Marketing Education

Publication Details

Published in: The business & management collection.

Volume 2026, Issue 1, pp. e1007319-e1007319

DOI: 10.69645/wodk3344

Field-Weighted Citation Impact: 0.00

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