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International Academy of Marketing and Management | Researchclopedia

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International Academy of Marketing and Management

Moscoweducation

97

Works

434

Citations

8

h-index

Top Research Topics

Corporate Governance and Management Digital Innovation in Industries Real estate and construction management

Top Researchers

Frank A. Chervenak Northwell Health

982 works15,898 citationsh-index: 62

Recent Research

Patagonia: ethical storytelling

20260 citations

Consumer Behavior in Brand Consumption and Identification

Diverse Specialized Academic Research

Service and Product Innovation

Public Relations and Crisis Communication

Business Strategies and Innovation

Marketing and Advertising Strategies

Corporate Identity and Reputation

European Monetary and Fiscal Policies

Corporate Social Responsibility Reporting

Bodo B. Schlegelmilch Vienna University of Economics and Business

335 works13,675 citationsh-index: 59

Jeroen P.J. de Jong Utrecht University

115 works9,710 citationsh-index: 34

Asım Kurjak University of Zagreb

419 works8,796 citationsh-index: 53

Steve Baron University of Liverpool

179 works4,822 citationsh-index: 32

Milan Stanojević Medical University of Warsaw

312 works4,140 citationsh-index: 35

Measuring success in brand storytelling

20260 citations

Tracking figurations of empowered entrepreneurs: a postcolonial feminist reading of gendered othering and epistemic violence in women’s microentrepreneurship

Anna‐Liisa Kaasila‐Pakanen,Vesa Puhakka

20260 citations

Ethical storytelling

20260 citations

Nike’s reactland: immersive storytelling

20260 citations

AGRICULTURE, PHOTOSYNTHESIS, DÉSERTIFICATION: THE ESSENCE OF THE PROBLEM

20260 citations