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International Academy of Marketing and Management | Researchclopedia
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International Academy of Marketing and Management
Moscow
education
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Consumer Behavior in Brand Consumption and Identification
Diverse Specialized Academic Research
Service and Product Innovation
Public Relations and Crisis Communication
Business Strategies and Innovation
Marketing and Advertising Strategies
Corporate Identity and Reputation
European Monetary and Fiscal Policies
Corporate Social Responsibility Reporting
Bodo B. Schlegelmilch
Vienna University of Economics and Business
335 works
13,675 citations
h-index: 59
Measuring success in brand storytelling
Dionne Boyd
2026
0 citations