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Measuring success in brand storytelling

20260 citationsJournal Article

Authors

Dionne Boyd · International Academy of Marketing and Management

Topics & Keywords

Consumer Behavior in Brand Consumption and Identification Organizational Leadership and Management Strategies Business Strategies and Innovation

Publication Details

Published in: The business & management collection.

Volume 2026, Issue 2, pp. e1006725-e1006725

DOI: 10.69645/kkyg6162

Field-Weighted Citation Impact: 0.00

Measuring success in brand storytelling | Researchclopedia