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Nathan M. Fong | Researchclopedia

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Nathan M. Fong

56

Works

2,079

Citations

14

h-index

18

i10-index

Research Topics

Consumer Market Behavior and Pricing Digital Platforms and Economics Digital Marketing and Social Media

Affiliations

Rutgers, The State University of New Jersey2019–2019

International Potato Center1986–1990

National Bureau of Economic Research2016–2016

Emory University2017–2017

Sichuan University2016–2016

Top Works

Many Analysts, One Data Set: Making Transparent How Variations in Analytic Choices Affect Results

Raphael Silberzahn,Eric Luis Uhlmann,et al.

2018838 citations

Consumer Retail Behavior Studies

Potato Plant Research

Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions

Nathan M. Fong,Zheng Fang,et al.

2015319 citations

Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products

Peter C. Verhoef,Andrew T. Stephen,et al.

2017254 citations

Competitive Price Targeting with Smartphone Coupons

Jean‐Pierre Dubé,Zheng Fang,et al.

2017147 citations

How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet

Eric T. Anderson,Nathan M. Fong,et al.

2010109 citations

Many analysts, one dataset: Making transparent how variations in analytical choices affect results

Raphael Silberzahn,Eric Luis Uhlmann,et al.

201783 citations

How Targeting Affects Customer Search: A Field Experiment

201655 citations

Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs

Nathan M. Fong,Yuchi Zhang,et al.

201945 citations

Uninformative Anchors Have Persistent Effects on Valuation Judgments

Sangsuk Yoon,Nathan M. Fong

201935 citations