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Yung‐Chuan Huang | Researchclopedia

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Yung‐Chuan Huang

National Kaohsiung First University of Science and Technology ORCID

47

Works

918

Citations

16

h-index

23

i10-index

Research Topics

Digital Marketing and Social Media Environmental Sustainability in Business Diverse Aspects of Tourism Research

Affiliations

National Kaohsiung First University of Science and Technology2023–2026

University of Science and Technology2023–2026

National Kaohsiung University of Hospitality and Tourism2023–2026

Ming Chuan University2016–2026

National Open University2022–2022

Top Works

Integrated concepts of the UTAUT and TPB in virtual reality behavioral intention

Yung‐Chuan Huang

2022174 citations

Customer Service Quality and Loyalty

Consumer Behavior in Brand Consumption and Identification

Moderating and mediating roles of environmental concern and ecotourism experience for revisit intention

Yung‐Chuan Huang,Chih-Hsing Sam Liu

2017126 citations

How marketing strategy, perceived value and brand image influence WOM outcomes—The sharing economy perspective

Yung‐Chuan Huang

202269 citations

The critical criteria for innovation entrepreneurship of restaurants: Considering the interrelationship effect of human capital and competitive strategy a case study in Taiwan

Sheng-Fang Chou,Jeou‐Shyan Horng,et al.

202062 citations

Analysis of tourism and hospitality sustainability education with co-competition creativity course planning

Chih‐Hsing Liu,Jeou‐Shyan Horng,et al.

201752 citations

How to create competitive advantage: the moderate role of organizational learning as a link between shared value, dynamic capability, differential strategy, and social capital

Chih‐Hsing Liu,Jeou‐Shyan Horng,et al.

201846 citations

Expert Concepts of Sustainable Service Innovation in Restaurants in Taiwan

Sheng-Fang Chou,Jeou‐Shyan Horng,et al.

201639 citations

The roles of university education in promoting students’ passion for learning, knowledge management and entrepreneurialism

Jeou‐Shyan Horng,Chih‐Hsing Liu,et al.

202036 citations

Co-competition, learning, and business strategy for new service development

Chih‐Hsing Liu,Angela Y. Chang,et al.

201928 citations