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Naveen Donthu | Researchclopedia

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Naveen Donthu

Georgia State University ORCID

189

Works

38,614

Citations

62

h-index

122

i10-index

Research Topics

Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Customer Service Quality and Loyalty

Affiliations

Louisiana State University2014–2014

Georgia Institute of Technology1989–1989

Georgia State University1991–2026

Northern State University2011–2011

San Francisco State University1993–1993

Top Works

How to conduct a bibliometric analysis: An overview and guidelines

Naveen Donthu,Satish Kumar,et al.

202111,223 citations

Consumer Market Behavior and Pricing

Consumer Retail Behavior Studies

An Examination of Selected Marketing Mix Elements and Brand Equity

Bong-Goo Yoo,Naveen Donthu,et al.

20003,304 citations

Developing and validating a multidimensional consumer-based brand equity scale

Boonghee Yoo,Naveen Donthu

20012,904 citations

Effects of COVID-19 on business and research

Naveen Donthu,Anders Gustafsson

20201,991 citations

Brand Equity, Brand Preference, and Purchase Intent

Cathy J. Cobb‐Walgren,Cynthia A. Ruble,et al.

19951,332 citations

Using the technology acceptance model to explain how attitudes determine Internet usage: The role of perceived access barriers and demographics

Constance Elise Porter,Naveen Donthu

20061,062 citations

Guidelines for advancing theory and practice through bibliometric research

Debmalya Mukherjee,Weng Marc Lim,et al.

2022961 citations

Forty-five years of Journal of Business Research: A bibliometric analysis

Naveen Donthu,Satish Kumar,et al.

2019908 citations

Measuring Hofstede's Five Dimensions of Cultural Values at the Individual Level: Development and Validation of CVSCALE

Boonghee Yoo,Naveen Donthu,et al.

2011860 citations