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Zahra Afaq | Researchclopedia

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Zahra Afaq

Foundation University Islamabad ORCID

14

Works

303

Citations

7

h-index

7

i10-index

Research Topics

Islamic Finance and Banking Studies Halal products and consumer behavior Consumer Behavior in Brand Consumption and Identification

Affiliations

Foundation University Islamabad2018–2026

Universiti Teknologi Petronas2025–2025

Foundation University Medical College2018–2018

Namal University2021–2022

Capital University of Science and Technology2020–2020

Top Works

Factors that influence individuals’ intentions to purchase family takaful mediating role of perceived trust

Shahab Aziz,Maizaitulaidawati Md Husin,et al.

2019127 citations

Microfinance and Financial Inclusion

Impact of Technology on Adolescents

Adoption of Islamic banking in Pakistan an empirical investigation

Shahab Aziz,Zahra Afaq

201867 citations

The effect of atmospheric harmony on re-patronage intention among mall consumers: the mediating role of hedonic value and the moderating role of past experience

Zahra Afaq,Amir Gulzar,et al.

202029 citations

Behavioral Intention to Adopt Islamic Banking in Pakistan: A Study Based on Theory of Planned Behavior

Shahab Aziz,Zahra Afaq,et al.

201827 citations

Predicting Video Game Addiction Through the Dimensions of Consumer Video Game Engagement: Quantitative and Cross-sectional Study

Amir Zaib Abbasi,Umair Rehman,et al.

202117 citations

Covid-19 Risk Perception of Travel Destination Development and Validation of a Scale

Khansa Zaman,Sajid Bashir,et al.

202215 citations

The Role of Media, Word of Mouth, and Subjective Norms in determining Attitude and Intentions to Purchase Family Takaful ¯ Schemes

Shahab Aziz,Zahra Afaq,et al.

202012 citations

Trends and directions of Islamic marketing: a bibliometric and scientometric analysis (2001–2023)

Shahab Aziz,Maizaitulaidawati Md Husin,et al.

20257 citations

Pleasing Scents: The Effect of Gender Incongruent Scents on the Repurchase Intention of the Consumers

Zahra Afaq,Shahab Aziz,et al.

20182 citations