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J. Edward Russo | Researchclopedia

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J. Edward Russo

Cornell University ORCID

117

Works

8,907

Citations

43

h-index

67

i10-index

Research Topics

Decision-Making and Behavioral Economics Experimental Behavioral Economics Studies Consumer Behavior in Brand Consumption and Identification

Affiliations

University of San Diego1975–1975

St Petersburg University1989–2012

King's College London2012–2012

Cornell University1988–2025

University of Michigan–Ann Arbor1969–1998

Top Works

Product Familiarity and Learning New Information

Eric J. Johnson,J. Edward Russo

1984901 citations

Economic and Environmental Valuation

Consumer Market Behavior and Pricing

The validity of verbal protocols

J. Edward Russo,Eric J. Johnson,et al.

1989545 citations

Strategies for multiattribute binary choice.

J. Edward Russo,Barbara Anne Dosher

1983506 citations

An Eye-Fixation Analysis of Choice Processes for Consumer Nondurables

J. Edward Russo,France Leclerc

1994371 citations

Decision traps : ten barriers to brilliant decision-making and how to overcome them

J. Edward Russo,Paul J. H. Schoemaker

1989348 citations

The Distortion of Information during Decisions

J. Edward Russo,Victoria Husted Medvec,et al.

1996339 citations

Strategies for multiattribute binary choice.

J. Edward Russo,Barbara Anne Dosher

1983322 citations

The Value of Unit Price Information

J. Edward Russo

1977320 citations

An eye fixation analysis of multialternative choice

J. Edward Russo,Larry D. Rosen

1975296 citations