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It's all B2B…and beyond: Toward a systems perspective of the market

20101,426 citationsJournal Article

Authors

Stephen L. Vargo · University of Hawaiʻi at Mānoa

Robert F. Lusch · University of Arizona

Topics & Keywords

Service and Product Innovation Customer Service Quality and Loyalty Business Strategy and Innovation

Publication Details

Published in: Industrial Marketing Management

Volume 40, Issue 2, pp. 181-187

DOI: 10.1016/j.indmarman.2010.06.026

Field-Weighted Citation Impact: 99.94

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