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Stephen L. Vargo | Researchclopedia

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Stephen L. Vargo

University of Oklahoma ORCID

188

Works

58,066

Citations

69

h-index

116

i10-index

Research Topics

Service and Product Innovation Customer Service Quality and Loyalty Consumer Behavior in Brand Consumption and Identification

Affiliations

University of California, Riverside1999–1999

University of Hawaiʻi at Mānoa2006–2022

University of Hawaii System2006–2021

California Polytechnic State University1998–1998

IULM University2022–2022

Top Works

Evolving to a New Dominant Logic for Marketing

Stephen L. Vargo,Robert F. Lusch

200314,181 citations

Digital Marketing and Social Media

Innovative Approaches in Technology and Social Development

Service-dominant logic: continuing the evolution

Stephen L. Vargo,Robert F. Lusch

20077,213 citations

Institutions and axioms: an extension and update of service-dominant logic

Stephen L. Vargo,Robert F. Lusch

20153,338 citations

On value and value co-creation: A service systems and service logic perspective

Stephen L. Vargo,Paul P. Maglio,et al.

20083,068 citations

Service-dominant logic: reactions, reflections and refinements

Robert F. Lusch,Stephen L. Vargo

20061,827 citations

Competing through service: Insights from service-dominant logic

Robert F. Lusch,Stephen L. Vargo,et al.

20061,690 citations

The Service-dominant Logic of Marketing: Dialog, Debate, and Directions

Robert F. Lusch,Stephen L. Vargo,et al.

20061,680 citations

It's all B2B…and beyond: Toward a systems perspective of the market

Stephen L. Vargo,Robert F. Lusch

20101,426 citations

The Four Service Marketing Myths

Stephen L. Vargo,Robert F. Lusch

20041,258 citations