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Robert F. Lusch | Researchclopedia

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Robert F. Lusch

University of Arizona ORCID

271

Works

56,444

Citations

75

h-index

156

i10-index

Research Topics

Service and Product Innovation Customer Service Quality and Loyalty Consumer Behavior in Brand Consumption and Identification

Affiliations

Marquette University1976–1976

University of Hawaiʻi at Mānoa2013–2013

Texas Christian University2001–2004

University of Denver2013–2013

IBM (United States)2002–2003

Top Works

Evolving to a New Dominant Logic for Marketing

Stephen L. Vargo,Robert F. Lusch

200314,181 citations

Innovation and Knowledge Management

Business Strategy and Innovation

Service-dominant logic: continuing the evolution

Stephen L. Vargo,Robert F. Lusch

20077,213 citations

Institutions and axioms: an extension and update of service-dominant logic

Stephen L. Vargo,Robert F. Lusch

20153,338 citations

Service Innovation: A Service-Dominant Logic Perspective1

Robert F. Lusch,Satish Nambisan

20151,847 citations

Service-dominant logic: reactions, reflections and refinements

Robert F. Lusch,Stephen L. Vargo

20061,827 citations

Competing through service: Insights from service-dominant logic

Robert F. Lusch,Stephen L. Vargo,et al.

20061,690 citations

The Service-dominant Logic of Marketing: Dialog, Debate, and Directions

Robert F. Lusch,Stephen L. Vargo,et al.

20061,680 citations

It's all B2B…and beyond: Toward a systems perspective of the market

Stephen L. Vargo,Robert F. Lusch

20101,426 citations

Interdependency, Contracting, and Relational Behavior in Marketing Channels

Robert F. Lusch,James R. Brown

19961,312 citations