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Competing through service: Insights from service-dominant logic

20061,690 citationsJournal Article

Authors

Robert F. Lusch · University of Arizona

Stephen L. Vargo · University of Hawaiʻi at Mānoa

Matthew O’Brien · Bradley University

Topics & Keywords

Customer Service Quality and Loyalty Service and Product Innovation Consumer Behavior in Brand Consumption and Identification

Publication Details

Published in: Journal of Retailing

Volume 83, Issue 1, pp. 5-18

DOI: 10.1016/j.jretai.2006.10.002

Field-Weighted Citation Impact: 52.34

Competing through service: Insights from service-dominant logic | Researchclopedia