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Service-dominant logic: continuing the evolution

20077,213 citationsJournal Article

Authors

Stephen L. Vargo · University of Hawaii System

Robert F. Lusch · University of Arizona

Topics & Keywords

Service and Product Innovation Customer Service Quality and Loyalty Consumer Behavior in Brand Consumption and Identification

Publication Details

Published in: Journal of the Academy of Marketing Science

Volume 36, Issue 1, pp. 1-10

DOI: 10.1007/s11747-007-0069-6

Field-Weighted Citation Impact: 260.82

Service-dominant logic: continuing the evolution | Researchclopedia